The Jewelers Loupe Inc

1304 Richland Avenue West, Aiken, SC

803.648.3875

The Leading Dealer of Diamond Jewelry in Aiken, SC

About The Jewelers Loupe, Aiken, SC

John Finley, President/CEO

The Jewelers Loupe, located in the heart of beautiful Downtown Aiken, opened in 1987. Owner, John Finley, has been in the jewelry industry since the young age of 15. His father, a longtime local business owner, trained him in all of the various aspects of the family business. From jewelry repair and buying jewelry to advertising and customer service, John came to know everything about the business. After graduating from North Augusta High School in 1987, John learned the business from the management aspect, and he eventually became the store's owner.


John is a family man. He married his high school sweetheart, and they have been blessed with three beautiful children. The couple has two sons and a beautiful daughter with special needs. They are active members of Abilene Baptist Church in Martinez. John credits God with all of the blessings bestowed upon his family and his business.


On his days off John enjoys hunting, fishing and shooting guns. He also spends time scuba diving and taking his sons to see drag racing events. John also enjoys coaching and watching his boys play baseball.

John attributes much of his success in the jewelry business to his loyal customers and great staff. His employees are very knowledgeable about the jewelry industry, and they know that customer satisfaction is the most important component to the success of The Jewelers Loupe. John's father taught him early on to be pleasant, professional and courteous to his staff and to never ask them to do something he wasn't willing to do himself. John knows that his staff is dependable and reliable and it shows in how the business runs so smoothly.


The Jewelers Loupe strives to give the best service and price possible. His employees have always told him that the store could make more money if he didn't give such a large discount, but he wants to treat his customers the way he wants to be treated as a consumer.

John Finley, President/CEO